The discipline behind the platform.

Phase 1 · Clarify

Before writing a line of code, write one sentence that explains the problem, who has it, and why existing options fail. If you can't, the idea needs more work.

Phase 2 · Scope

Find the smallest version of the product that would validate the core assumption. Remove everything that isn't load-bearing for that test.

Phase 3 · Build

Build in tight loops with a known ship date. Log decisions and tradeoffs as you go — not as a bureaucratic exercise but as a real map of what you chose and why.

Phase 4 · Signal

Ship to real users, gather signal, and update your scope and assumptions based on what you learn. Repeat from Phase 2.

Design principles

• Shipping beats planning
• A decision log is better than a business plan
• Small scope compounds better than big visions
• Honest feedback is more valuable than warm validation
• The methodology should be applied to itself